Kannur, Kerala · Meta & Google Ads
Performance Marketer in Kerala
Meta Ads and Google Ads measured in sales and leads, not likes. I’m Justin Titus, a performance marketer in Kerala who has managed over ₹25 lakh in ad spend for e-commerce, education and lead-generation businesses in India and Germany.
Campaign figures on this page come from live ad dashboards. The unedited screenshots are in my results portfolio.
The brands that trusted me
What does a performance marketer do?
A performance marketer plans, runs and optimises paid advertising, mainly Meta Ads and Google Ads, and is judged on measurable results such as sales, leads, cost per acquisition and return on ad spend. Instead of paying for impressions alone, the business pays for outcomes it can track back to each rupee spent.
Plan
Pick the right platform, audience and offer for your goal and budget.
Track
Set up Meta Pixel, Conversions API, GA4 and Tag Manager before spending.
Build
Structure campaigns by objective and location so results are easy to read.
Test
Test creatives, audiences and landing pages, judged on cost per result.
Scale
Move budget to what clears your target cost, and cut what doesn’t.
That is the difference between performance marketing and general digital marketing. Every activity is tied to a number you can check in your own ad account.
Services as a performance marketing expert in Kerala
One goal behind every service: more customers for the same or lower ad spend.
Meta Ads expert: Facebook & Instagram
Sales, lead-form and click-to-WhatsApp campaigns that bring real enquiries, not just followers.
- Sales & catalogue
- Lead & WhatsApp ads
- Retargeting
Google Ads expert: Search, PMax & YouTube
Reach people at the moment they search for what you sell, with tight keywords, matched ad copy and smart bidding.
Lead generation for education
Course enquiries, demo sign-ups and counsellor calls for institutes and academies, at a lower cost per lead.
Tracking & analytics setup
GA4, Google Tag Manager, Meta Pixel and Conversions API, verified end to end before any spend starts.
Landing pages & conversion optimisation
Ads only work as well as the page they land on. I fix the page and the WhatsApp flow so clicks turn into customers.
Snapchat & Amazon Ads
Snapchat for awareness and GCC audiences, and Amazon Seller Central and Amazon Ads for e-commerce brands.
Results from real ad accounts
Client names are kept private. The numbers are exactly what the ad platforms report.
1,723 checkouts from a single sales campaign
A bundled-offer sales campaign optimised for checkout initiation. Budget moved away from two weaker regional campaigns (around ₹145 per checkout) and towards the winning offer.
An 11.51% conversion rate in a foreign market and currency
German-language search campaigns for a legal services firm, run in euros. The same process works outside India, in another language and market.
A 15% click-through rate on a sales search campaign
Tightly themed ad groups and ad copy written to match the search, so the right students clicked and the wrong ones scrolled past.
The data said the budget was on the wrong age group
47% of spend sat on 25–34 year-olds at ₹2.59 per click. The 45–54 segment clicked far more often at ₹1.00 per click on just 8% of spend. Reading the breakdown and moving budget is where most performance gains come from.
What clients and students say
Real reviews from my Google Business Profile, from business owners and from students I’ve trained in digital marketing.
Their strategies are result-driven, creative, and highly effective. They have strong knowledge in SEO, Google Ads, social media marketing, and lead generation. Communication is always clear, and they provide regular updates on campaign performance.
Had a great learning experience under Justin sir. The classes are simple, practical, and easy to understand. He is very supportive and always clears doubts patiently.
Justin Sir is a great SMM tutor who is always willing to help. He makes it easy to understand how to use social media for marketing by using real-life examples.
Justin Sir is an excellent digital marketing trainer and the Head of our department. He explains every topic clearly and makes learning easy and practical.
Great experience with digital ads training! The mentoring is excellent and very supportive throughout the process.
Trained 1,000+ students and business owners in practical digital marketing.
Ask about trainingWant the full, unedited dashboard screenshots?
Every number above is backed by a screenshot in my results portfolio.
How much does a performance marketer in Kerala charge?
My performance marketing plans start from ₹5,000. Your ad budget is paid directly to Meta or Google and is separate from my fee. You get an exact quote after a free audit of your business, goals and current ads.
- Free ad account or website audit first
- Free 1-week trial, so you can see how I work before committing
- Campaign setup with tracking verified
- Ongoing optimisation and clear reports
- Direct WhatsApp access to me, not an account manager
How I run your ad account
Four rules behind every campaign, and a structured 30-day cycle from first meeting to measurable results.
Tracking first
Pixel, Conversions API, GA4 and Tag Manager are checked before spend starts, so reported results match your actual sales.
Structure & budget
Campaigns are organised by objective and location, with budget focused on segments that hit your target cost per result.
Creative testing
Hooks, formats and offers are tested continuously, including AI-assisted video, and judged on cost per result.
Clear reporting
Reports backed by Microsoft Clarity session recordings, so every change has a reason you can see.
Free audit & meeting
Your goals, audience, competitors and current ads.
Research & strategy
Keyword, audience and competitor research, plus tracking setup.
Launch
Campaigns go live on Meta and Google.
Test & optimise
A/B tests, budget shifts and landing page fixes.
Report & scale
A clear report, then scale what works.
Freelance performance marketer or agency?
A freelance performance marketer suits small and growing businesses that want direct access to the person running their ads, lower fees and quick changes. Agencies suit large brands that need big teams for creative production across many channels.
A typical agency
- Your account is often run by a junior executive
- Higher monthly retainers
- Changes go through tickets and approvals
- Long report decks
- Often 6–12 month contracts
Working with me
- The expert you talk to runs your ads
- Plans from ₹5,000, plus a free 1-week trial
- Same-day changes on WhatsApp
- Plain-language, numbers-first reports
- No long lock-in contracts
Serving businesses across Kerala, India and abroad
I’m based in Kannur and work with clients all over Kerala, online and in person when needed. If you’re looking for a performance marketer in Kannur, I can meet you locally. As a performance marketer in Calicut (Kozhikode) or a performance marketer in Kochi, I work with shops, clinics, institutes and e-commerce brands that want enquiries they can measure. I also run accounts for clients across India, in Germany, and for GCC markets such as the UAE and Saudi Arabia.
Hi, I’m Justin Titus
I’m a performance marketer and media buyer from Kannur, Kerala, with 3+ years of running paid acquisition on Meta, Google, Snapchat and Amazon. I’ve managed more than ₹25 lakh in ad spend and currently manage over ₹3 lakh a month, across e-commerce, lead generation and education accounts in India and Germany.
As a digital marketing trainer, I’ve trained 1,000+ students and business owners, so I explain what’s happening in your account in plain language. As a freelance digital marketing strategist in Kannur, I also handle SEO and websites. On this page, though, the focus is paid ads that pay for themselves.
Certified & verified
Questions business owners ask me
What does a performance marketer do?+
A performance marketer runs paid ads, mainly on Meta and Google, and is measured on results such as sales, leads and cost per acquisition. The work covers choosing platforms and audiences, setting up conversion tracking, building campaigns, testing ads and landing pages, and moving budget to whatever brings customers at the lowest cost.
How much does a performance marketer in Kerala charge?+
My plans start from ₹5,000. The ad budget you pay to Meta or Google is separate from this fee. The final price depends on how many platforms and campaigns you need and how much optimisation work is involved. I give an exact quote after a free audit of your business and current ads.
What is the difference between performance marketing and digital marketing?+
Digital marketing is the broad umbrella: SEO, social media, content, email and ads. Performance marketing is the part of it where you pay for measurable outcomes, usually through paid ads, and every rupee is tracked to a result such as a lead, sale or booking. It is the fastest way to get enquiries, while SEO builds traffic over time.
Which is better for my business: Meta Ads or Google Ads?+
Google Ads is usually better when people already search for what you sell, such as services, courses or urgent needs. Meta Ads (Facebook and Instagram) is usually better for creating demand with visuals, for e-commerce products, events and local offers. Many businesses do best with both, and I recommend a split after looking at your offer, budget and customers.
What is the minimum ad budget to start?+
You can start testing with a modest daily budget, but enough data is needed to learn what works, so very small budgets take longer to optimise. During the free audit I suggest a starting budget based on your goal, your typical cost per lead or sale, and how quickly you want results.
How soon will I see results from paid ads?+
Ads start bringing traffic and enquiries within days of launch. The first two to three weeks are a learning and testing phase, where campaigns gather data and weaker ads are cut. Most accounts become steadily more efficient over the first one to three months as budget moves to the best-performing audiences and creatives.
Do you work with businesses outside Kerala or abroad?+
Yes. I’m based in Kannur, Kerala, but I run ad accounts for clients across India and abroad, including a German-language Google Ads account for a legal services firm in Germany. Everything is managed online, with reporting and calls over WhatsApp, Google Meet or Zoom, and I’m open to GCC projects in the UAE and Saudi Arabia.
How do you track and report results?+
Before spending on ads, I set up and verify tracking with GA4, Google Tag Manager, Meta Pixel and the Conversions API. You then get regular reports showing spend, leads or sales, and cost per result in plain language. I also use Microsoft Clarity session recordings to see how visitors behave on your landing page.
Let’s make your ad spend accountable.
Send a message with your business and goal. I’ll reply within 24 hours with a free audit and an honest view of what paid ads can do for you.
Last updated: October 2026